Mr.Lee - 'Find Mr.Lee'
Art Direction, Creative Direction
2011
Launch of Mr.Lee Hot Pepper noodles in a cup. Based on «Where's Waldo», these interactive boards awarded you for spending some time with the brand. By texting the coordinates for Mr.Lee's location, you got a voucher for a free album download at Platekompaniet (online music store). Or even a very arcade inspired Mr.Lee tune you could use as a ring tone. Illustrations by Eboy.
On (the very simple) website, we made a old school drag & click version of the game. The goal here is to find Mr.Lee in the picture as quickly as you can to get a reward. The game was played over 100.000 times the first week, and the message was spread effectively through Facebook.
We also sampled units through Deli De Luca's freebie app.
On (the very simple) website, we made a old school drag & click version of the game. The goal here is to find Mr.Lee in the picture as quickly as you can to get a reward. The game was played over 100.000 times the first week, and the message was spread effectively through Facebook.
We also sampled units through Deli De Luca's freebie app.
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