Try my Hybrid

A directory of Toyota Hybrid owners who for no money let strangers and friends (and friends of friends through Facebook) test drive their Hybrids. With location based search and dialogue.

As the key element of this campaign we made a mobile & web service, not to say social experiment. The site featured real Toyota Hybrid owners – who for no money – let strangers, neighbours and friends (+ friends of friends through Facebook) test drive their Hybrid.  Available cars were easily found nearby with location based search and direct dialogue. 
 
 
Awards
Silver : Brand Awareness - 2014 IAB MIXX Awards
Bronze : Social - 2014 IAB MIXX Awards
2x Cyber Shortlist -  Cannes Lions 2014
2x Gold - MIXX Awards Europe 2014
Gold - Facebook Studio Awards 2014
Integrated Gold - Gullkorn 2014
Gold : Relation - Gulltaggen Awards 2014
Gold : Activation - Gulltaggen Awards 2014
Bronze : Reputation - Gulltaggen Awards 2014
Nominee - The Webby Awards 2014
Shortlisted - TomorrowAwards 2014
Gold - Retailprisen 2013
Integrated Campaign Gold - Gullblyanten 2013
Direct Silver - Gullblyanten 2013
Integrated Campaign Bronze - Max Marketing Mix 2014
Mobile of the Day - FWA January 21st 2014
Site of the Day - Awwwards January 11th 2014
Sølvtaggen - December 2013
Website of the Month - CSSDA December 2013
Website of the Day - CSSDA December 23rd 2013
 
 
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